📈 New ‘adaptive campaigns’ to help you warm up domains with ease

Previously, warming up a new sender ID/domain was daunting. You have to split your lists manually by most active to least. And you’re stuck with the same increasing batch sizes even if the campaign's performance is not good.  

So we’ve brought in a new type of campaign, “Adaptive campaign”. Right now, we’re focusing on using it to warm up your domains. 

How does it work?

When you add a new sender ID or domain, you’ll see a banner on top (refer to the image below) where you can click on ‘Start warmup’ to get started. 

Then you can select the warmup list you want to use and set up the campaign as usual. 

What you’ll notice is that you don’t have to set up the batch sizes, increase percentage, etc. This is because the campaign will, by default, start with 100 contacts/day and increase by 1.5X each day. 

When you set up the campaign, it’ll first send to the active contacts in the list and automatically use optimized send times for them based on past engagement.

But if you are new to Mailmodo, we wouldn't have any historical data on when your contacts open emails. So in that case, it'll start the campaign on the next day at 10 AM.

The best part is that the system will review the performance and automatically adjust the batch sizes. So if the last batch saw fewer opens or received more spam complaints, it’ll automatically reduce or stop the campaign and notify you in the campaign dashboard about the issues. 

This feature is being released incrementally. If you would like to gain access to it, please contact your CSM or email us at support@mailmodo.com. 

Learn more 👉